The Developer

About STJ Group — Developers of Mohali City Centre

From jewellery counters to Tricity's commercial corridors — the story of Mr. Anil Goyal and the vision behind Mohali City Centre.

Mr. Anil Goyal — Founder & Director, STJ Group
Mr. Anil Goyal
Founder & Director, STJ Group
The Visionary

A Journey from Jewellers to Tricity's Biggest Commercial Developer

Mr. Anil Goyal is one such creator — a man whose instinct for opportunity has turned investments into landmarks and businesses into legacies. His journey, spanning over a decade and a half, is defined not by transactions but by transformations.

From the sparkle of jewellers to the skyline of Tricity, he has redefined what it means to invest with vision. STJ Group is not just a real estate brand. It is a reflection of its founder's journey — from jewellery counters to commercial corridors, from investor to industry leader.

The core philosophy: "Quality, Integrity, and 100% Customer Satisfaction — not as marketing language but as operational standards."

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Debt-Free
STJ Group carries zero financial liabilities
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RERA Compliant
All projects RERA registered
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Fastest Delivery
MCC 1 delivered in under 1 year
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100% Occupied
MCC 1 reached full occupancy fastest in Tricity
Meet Our Team
Our Philosophy

The STJ Philosophy: Investing with Purpose, Building with Vision

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Quality Without Compromise

Every STJ project uses premium construction materials, earthquake-resistant RCC frames, and specifications that exceed market standards. Quality is not a feature — it is the foundation.

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Integrity in Every Transaction

From transparent pricing to RERA compliance, STJ Group has built its reputation on honesty. No hidden charges, no delays without explanation, no compromises on promised delivery.

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100% Customer Satisfaction

Phase 1 (MCC 1) buyers are not just satisfied — they are advocates. The fastest project delivery in Tricity and 100% occupancy are the results of a team that genuinely prioritises the customer.

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Innovation in Product Design

STJ Group pioneered the double-height mini-showroom format in Mohali — now the most sought-after commercial format in Aerocity. The team consistently thinks ahead of the market.

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Government-Grade Land

By exclusively acquiring GMADA-auctioned land, STJ Group eliminates all land title risk for buyers. Every project is built on land with a clean government record.

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Deliver, Then Sell

Phase 1 was delivered before many competing projects even broke ground. STJ Group's track record is the sales pitch — delivered properties speak louder than brochures.

Business Heritage

SARAF — The Jeweller

Before Mohali City Centre, STJ Group built its reputation in the jewellery industry. SARAF — The Jeweller is STJ's own brand with multiple outlets across the Tricity region, operating alongside top national jewellery brand franchisees.

This background in jewellery — an industry where trust, craftsmanship, and customer relationships are everything — directly informs how STJ Group approaches real estate. The precision of a jeweller. The durability of a landmark builder.

STJ Group at a Glance

35 Acres GMADA commercial land bank
8 Acres Residential GMADA land
30 Acres Mixed land in Zirakpur
10+ Projects launched in Tricity
1 Year Phase 1 delivery timeline
100% MCC 1 occupancy rate
What Investors Say

Client Testimonials

★★★★★

"Investing in Mohali City Centre was the best decision for our business. The location, planning, and execution are truly world-class."

A
Amanpreet Singh
Commercial Investor
★★★★★

"STJ Group delivered exactly what they promised. Premium retail spaces with excellent footfall and modern infrastructure."

N
Neha Sharma
Retail Business Owner
★★★★★

"From booking to possession the process with STJ Group was smooth and transparent. MCC is emerging as a landmark destination."

R
Rohit Verma
Property Investor
★★★★★

"Mohali City Centre stands out for its strategic location and high quality. STJ Group's professionalism impressed us throughout."

K
Karan Malhotra
SCO Investor
FAQs

Frequently Asked Questions

Who founded STJ Group?

STJ Group was founded by Mr. Anil Goyal, who built his reputation first in the jewellery industry and then transformed his vision into real estate. He is the founder and director of STJ Group.

Is STJ Group a debt-free company?

Yes. STJ Group is a completely debt-free organization. This is one of the strongest indicators of a reliable developer — a debt-free company can complete projects on schedule without financial pressure or liquidity issues.

What is SARAF The Jeweller?

SARAF The Jeweller is STJ Group's own jewellery brand with multiple outlets in the Tricity region. STJ Group also operates franchisees of India's top national jewellery brands. This jewellery business heritage informs the precision and customer-focus of STJ's real estate developments.

How many projects has STJ Group delivered?

STJ Group has delivered MCC 1 (Mohali Citi Centre Phase 1) — a 7-acre project with 59 SCOs and 81 double-height showrooms, achieving 100% occupancy. Multiple subsequent projects (MCC 2–4, Walk, Avenue, Forum, Residential) are active and under development.

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